Chapter 01 is four essentials in three colours. That restraint was the hardest part — and the point. Here's how it came together.
Starting with the fit
Before any print or logo, we obsessed over the pattern: wide clean shoulders, a straight body, a premium drape. Boxy with intention, never extreme. We benchmarked against the best and refined until it felt right on nearly everyone.
Choosing 240gsm
We tested weights from thin to heavyweight and kept landing on 240gsm combed cotton — structured and premium without being stiff. Garment washed, so it feels broken-in from day one.
Three colours, no more
Navy, black, white. A palette that works together and lasts for years. Fewer choices, better wardrobe.
That's the whole idea behind Stori Studios: fewer, better, timeless. See Chapter 01.
