Journal
Journal — Behind the Stori15.07.2026
How to Keep Your Tee Looking New (A Care Guide)
A good tee should last years, not seasons. Premium 240gsm combed cotton rewards a little care. Here's how to keep it looking new. Washing...
15.07.2026
Behind Chapter 01: How We Built the First Collection
Chapter 01 is four essentials in three colours. That restraint was the hardest part — and the point. Here's how it came together. Startin...
15.07.2026
How to Style a Boxy Tee: 3 Effortless Looks
A boxy tee is the most versatile piece you can own. Because the top half is relaxed, the trick is keeping the rest clean. Here are three ...
15.07.2026
What Does 240gsm Mean on a T-Shirt?
GSM stands for grams per square metre — the weight of the fabric, and the single best number for judging a plain tee. 240gsm is a premium...
15.07.2026
What Is a Boxy Fit? (And Why We Chose It)
A boxy fit means a garment cut with wide, clean shoulders and a straight body that falls in a right angle rather than tapering to your wa...
15.07.2026
Behind the Stori: Why We Release in Chapters
Most brands push new collections constantly. We don't. Stori Studios releases in chapters — limited, considered drops produced roughly on...
15.07.2026
Tee vs Longsleeve: Which Essential to Start With
If you want one piece that works nearly year-round, start with the longsleeve. If you want the purest version of the essential, start wit...
15.07.2026
Building a Timeless Wardrobe: Fewer, Better Essentials
A timeless wardrobe is built from a small number of well-made essentials in a tight colour palette, worn on repeat and replaced rarely. I...
